Coronavirus Response Strategies: Why Marketing Must Go On

While the coronavirus crisis tests us all, marketers need to keep building their brands, protecting employees and consumers, and staying true to their values.

Nobody knows how long this restrictive period will last, but the mere uncertainty of the pandemic’s duration will force companies to develop long-term coping strategies. Planned campaigns will need to be delayed or adjusted, and crisis communications will become the new norm. But despite this global pandemic and pending recession, the economy needs marketing.

Digital MarketingGuest UserApril 9, 2020COVID-19, Coronavirus, Creative Industry

Creativity: The Coveted Skill of the Future

As technology evolves to take over manual tasks, it frees up the time we spend on tasks that require human imagination and understanding. However, while robots are great at optimizing old ideas, creative employees are the ones that will conceive the ideas of tomorrow. They are you’re lifeline for keeping your business a step ahead of the rest.

Breaking New Ground for Female Creatives

With emerging initiatives like The 3% Movement and SheSays that are dedicated to championing female creative talent and leadership, the issue of gender inequality is slowly changing. Agencies are finally starting to address the imbalance in their upper creative ranks, and more and more women are filling senior positions in creative departments.

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