The shift to digital events has made “virtual event marketing” a new buzzword. It's become so prevalent that 51% of marketing professionals think that virtual event marketing will become a norm post-pandemic. But event organizers, sponsors, and exhibitors are challenged by a unique differentiator of live events: the increased level of commitment.
Read MoreShared experiences are a fundamental element of our economy. Over the last few years, new experiential business models have emerged that all revolve around getting people together. With the experience economy at a sudden halt, how can event marketers prepare for the world that awaits them post-pandemic?
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