Should you outsource your marketing, or hire a team to do it in-house? This has been a longstanding debate for years. The solution boils down to what the right fit is for your company. In recent years, there has been an ongoing migration of marketing functions from an agency to in-house. Some companies are even experimenting with a blend of in-house and outsourcing — choosing to keep projects with quick turnarounds in-house and outsource bigger, more complex campaigns.

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