Posts tagged Social Proof
Social Proof: The Backbone of Marketing Success

Consider a restaurant filled with happy customers, a nightclub with a line out the door, and a viral video with millions of views. What do they all have in common?

They're living examples of social proof. Human beings are tribal by nature — we take cues from those around us to guide our actions, decisions, and purchases. Hence why the restaurant, nightclub, and video gain more popularity due to the fact that they are well-liked by society.

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