You know the meme, viral video, or inside joke you texted to your friend? There’s actually a name for this phenomenon: dark social.

Messaging apps are now bigger than social networks — which means more people are sharing content through private channels including messaging apps, text messages, and emails. Sharing content privately is referred to as “dark” social — dark being the challenge that marketers face trying to measure the ROI and traffic of these private messages.

Content Creation, Social MediaGuest UserJune 1, 2020Dark Social, Social Listening, Social Monitoring, Consumer Engagement, Content Sharing

6 Ways To Stimulate Sharing of Visual Content for Your Retail Business

Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.

Content Creation, Digital Marketing, Social MediaPaul ChristianDecember 26, 2019Content Visibility, Content Sharing, CPG, UGC, Tips and Tactics

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