Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.
Read MoreOne of the most powerful attributes of any consumer product is its online brand and identity. Everyone is a consumer to some degree and the majority of us get our information from some form of online media. As a marketer for a consumer brand, it is your responsibility to create and iterate on a sustainable content marketing strategy.
We all know that content is king, queen, prince, duke, and every other ruler in the marketing castle. Yet, we sometimes lack the realization that the power of content, regardless of quality, is useless if it is not seen in the first place.
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