While communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.
Read MoreAs a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.
And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.
Read More