Today’s mobile ads are far more diverse than static banner ads of earlier years. From new trends in augmented reality (AR) to more flexible design formats, mobile ads will have more influence than ever before.
If you’re a media buyer, it’s time to take advantage of the rich data points that mobile marketing can offer in terms of targeting, ROI, and a better ad experience.
Read MoreAs a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.
And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.
Read MoreDo you ever see an ad, commercial, or social post and think, “How did they read my mind?”
While reading people’s minds is a questionable superpower, it’s likely that the brand that produced that content engages in social listening — the practice of monitoring online channels to understand what people are saying about your brand. Through social listening, brands gain a holistic snapshot of how consumers perceive their brands.
Read MoreToday, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.
Read MoreCultivating more sales this spring — with peak occasions like Mother’s Day, graduation season, and Father’s Day — is more important than ever. Return from ad spending might be lower than usual, but your brand’s continual effort will yield more sales in the back half of the year.
With cities still on stay-at-home mandates and many businesses closed, the coronavirus will impact Mother’s Day quite a bit this year.
Read MoreDigital media campaigns require marketers to be able to think quickly and execute even quicker all while being hyper aware of how to constantly develop successful content that puts them ahead of the competition and in the spotlight.
When we analyzed some of the most iconic digital campaigns, we noted many similarities: a focus on safety, rewarding loyal consumers, selfies, and taking radical steps to create word-of-mouth.
Read More
