Today, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.
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Trying to stand out on a platform with 1 billion active monthly users is a difficult task — and that’s where the value of hashtags come to play. Hashtags are ingenious. They function as a way to label your content and make it discoverable for people everywhere. The right hashtag can connect you with your audience on social media, help leverage your digital identity, and create a ton of user-generated content.
But hashtag marketing is not as simple as slapping a “#” on just any word or phrase. Instead, it requires taking careful consideration of how you want to categorize and brand your content.
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In the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.
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