Nothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.
And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.
Read MoreWhile it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.
As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.
And many forward-thinking brands have taken note of this.
Read MoreToday, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.
Read MoreThe most successful brands practice sustainability throughout the year — but if there’s any one day to take action and show appreciation for our planet, it’s Earth Day. This year, April 22nd will mark the 15th anniversary of Earth Day. Since its inception in 1970 - when people demanded an end to toxic air, water, and soil pollution - Earth Day has inspired brands to commit to sustainable practices
Read MoreIn the modern age of social media, what makes people laugh makes them share. As the one day a year where brands can play pranks on their consumers without furious backlash, April Fool’s Day presents a unique marketing opportunity. While scrolling through social media feeds and emails on April 1st, it can sometimes be hard to distinguish what is real and what is fake.
Read MoreLove is in the air — and on the Internet.
As a holiday centered around spending money for your significant others, Valentine’s Day presents a distinct opportunity for brands to reap profits. Pinterest boards reign supreme as people scour the internet for the perfect gift, Instagram wins over fans with fun contests and branded hashtags, and Twitter sees brands publicizing witty retorts.
Read MoreClaiming an ad spot during the Super Bowl used to be the pinnacle of marketing prestige. But in an era of ever-decreasing Super Bowl television viewership and omnipresent digital disruptions, the most successful campaigns are breaking ground off the TV screen as well. Most viewers don’t give one medium their undivided attention and instead have one eye on the TV, the other on their smartphones.
Read MoreIt’s the holiday shopping season, which only means one thing: Cue the sea of holiday-themed advertising and promotions filling your inbox and social media feed. For small and large businesses alike, the holidays are a monumental time to increase brand awareness and sales. Having a prominent online marketing presence — whether you’re a retail brand or not — will help engage your audience and get them in the spirit of the season. Here’s a rundown of how your marketing can give you the upper hand this holiday season.
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