The visual trends of 2020 see the influence of technology and implications of AI spilling into traditional forms of art and design. We will see a predominance of motion, line art, gradients, and liquid abstraction, and the minimalist design trend of previous years will continue to manifest itself through muted colors and simplistic illustrations.
Read MoreLove is in the air — and on the Internet.
As a holiday centered around spending money for your significant others, Valentine’s Day presents a distinct opportunity for brands to reap profits. Pinterest boards reign supreme as people scour the internet for the perfect gift, Instagram wins over fans with fun contests and branded hashtags, and Twitter sees brands publicizing witty retorts.
Read MoreEach year since 1999, Pantone has carefully analyzed trends, technology, and real world events to arrive at a single color they dub the Color of the Year. Pantone views this annual color selection, “an educational program that is intended to highlight the relationship between what is taking place in our global culture and how it manifests itself in color.”
Read MoreClaiming an ad spot during the Super Bowl used to be the pinnacle of marketing prestige. But in an era of ever-decreasing Super Bowl television viewership and omnipresent digital disruptions, the most successful campaigns are breaking ground off the TV screen as well. Most viewers don’t give one medium their undivided attention and instead have one eye on the TV, the other on their smartphones.
Read MoreSharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.
Read MoreVisual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.
Read MoreOne of the most powerful attributes of any consumer product is its online brand and identity. Everyone is a consumer to some degree and the majority of us get our information from some form of online media. As a marketer for a consumer brand, it is your responsibility to create and iterate on a sustainable content marketing strategy.
We all know that content is king, queen, prince, duke, and every other ruler in the marketing castle. Yet, we sometimes lack the realization that the power of content, regardless of quality, is useless if it is not seen in the first place.
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