The Dynamic Shift from Traditional to Digital Marketing

Attracting targeted customers online today is the difference between a successful business and a failed one. In our evolving digital world, best practices shift rapidly and existing technologies become smarter and increasingly sophisticated. New features and functions become available every day, making it seemingly impossible for manufacturers and businesses to keep up with this frenzied pace. In order to cater to shrinking screens — and shrinking attention spans — you should make sure you are capitalizing on all that digital marketing has to offer.

Digital Marketing, BrandingPaul ChristianJanuary 4, 2020Trends

How to Choose the Best Hashtags for your Next Digital Marketing Campaign

In the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.

Digital Marketing, Social MediaPaul ChristianDecember 30, 2019Hashtags, Campaign, Tips and Tactics

6 Ways To Stimulate Sharing of Visual Content for Your Retail Business

Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.

5 Digital Marketing Trends That Will Dominate in 2020

Rapid digital and technological change sets the bar high for modern marketers. With an ever-increasing number of platforms and ever-more highly-targetable, identity-based audiences, keeping up with marketing trends is an absolute must.

As 2020 inches closer, let's take a look at which marketing trends are cropping up, as well as which ones will continue to evolve.

Digital MarketingPaul ChristianDecember 23, 2019Trends, 2020

How to Choose the Right Colors for your Product Marketing Campaign

Visual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.

Digital Marketing, Content Creation, BrandingPaul ChristianNovember 18, 2019Color, Campaign, Tips and Tactics

Be Seen…or Else: Tips to Increase Your Content Visibility

One of the most powerful attributes of any consumer product is its online brand and identity. Everyone is a consumer to some degree and the majority of us get our information from some form of online media. As a marketer for a consumer brand, it is your responsibility to create and iterate on a sustainable content marketing strategy.

We all know that content is king, queen, prince, duke, and every other ruler in the marketing castle. Yet, we sometimes lack the realization that the power of content, regardless of quality, is useless if it is not seen in the first place.

Digital Marketing, Content CreationPaul ChristianNovember 14, 2019Content Visibility, SEO, Tips and Tactics

5 Ways To Master Your Holiday Marketing Strategy

It’s the holiday shopping season, which only means one thing: Cue the sea of holiday-themed advertising and promotions filling your inbox and social media feed. For small and large businesses alike, the holidays are a monumental time to increase brand awareness and sales. Having a prominent online marketing presence — whether you’re a retail brand or not — will help engage your audience and get them in the spirit of the season. Here’s a rundown of how your marketing can give you the upper hand this holiday season.

Digital MarketingPaul ChristianNovember 11, 2019Holiday, Tips and Tactics

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