The most successful brands practice sustainability throughout the year — but if there’s any one day to take action and show appreciation for our planet, it’s Earth Day. This year, April 22nd will mark the 15th anniversary of Earth Day. Since its inception in 1970 - when people demanded an end to toxic air, water, and soil pollution - Earth Day has inspired brands to commit to sustainable practices
Read MoreGoods are tangible, services are intangible, but experiences are memorable. The last decade has seen a massive shift in consumer spending from possessions to experiences, from materialism to meaningfulness. As something once purely attributed to millennials, the growing importance of experiences is true across the board — irrespective of age. In this article, we’ll dive into the basics of brand experiences, why this shift is happening, and some common brand experience trends that are contributing to customer loyalty.
Read MoreYou scroll through your Instagram feed and see a video watermarked with a vibrating TikTok logo, accompanied by an upbeat remix of a popular song. Navigate to the TikTok app, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including YouTube. Known for its short-form video dance crazes, TikTok has captivated the world with its humorous and unrefined content. Despite what it seems, TikTok is not just limited to frivility and fun — from dance challenges to internet jokes to full-blown lip-syncing. It’s a hub for unapologetically wholesome content, which might be exactly what the world needs right now.
Read MoreWhile the coronavirus crisis tests us all, marketers need to keep building their brands, protecting employees and consumers, and staying true to their values.
Nobody knows how long this restrictive period will last, but the mere uncertainty of the pandemic’s duration will force companies to develop long-term coping strategies. Planned campaigns will need to be delayed or adjusted, and crisis communications will become the new norm. But despite this global pandemic and pending recession, the economy needs marketing.
Read MoreShould you outsource your marketing, or hire a team to do it in-house? This has been a longstanding debate for years. The solution boils down to what the right fit is for your company. In recent years, there has been an ongoing migration of marketing functions from an agency to in-house. Some companies are even experimenting with a blend of in-house and outsourcing — choosing to keep projects with quick turnarounds in-house and outsource bigger, more complex campaigns.
Read MoreRemote work is the new norm as many of us have transitioned to home offices due to the coronavirus pandemic. As thousands of workers adapt to working at home, productivity is put to a test. Besides being legally mandated to forbid onsite work, businesses are implementing remote work policies to encourage #socialdistancing. This phenomenon — which has become a new business buzzword — is one of the only proven tactics for curbing the spread of COVID-19.
Read MoreIn the modern age of social media, what makes people laugh makes them share. As the one day a year where brands can play pranks on their consumers without furious backlash, April Fool’s Day presents a unique marketing opportunity. While scrolling through social media feeds and emails on April 1st, it can sometimes be hard to distinguish what is real and what is fake.
Read MoreDigital media campaigns require marketers to be able to think quickly and execute even quicker all while being hyper aware of how to constantly develop successful content that puts them ahead of the competition and in the spotlight.
When we analyzed some of the most iconic digital campaigns, we noted many similarities: a focus on safety, rewarding loyal consumers, selfies, and taking radical steps to create word-of-mouth.
Read MoreAs technology evolves to take over manual tasks, it frees up the time we spend on tasks that require human imagination and understanding. However, while robots are great at optimizing old ideas, creative employees are the ones that will conceive the ideas of tomorrow. They are you’re lifeline for keeping your business a step ahead of the rest.
Read MoreSustainable marketing is more than just a buzzword — it's a fundamental shift in how consumers perceive the products and services they are purchasing. Each year, consumers demand more “responsible” brands. As a result, a new kind of marketing has emerged for brands — green marketing — that involves them being more transparent about their production habits and sustainability credentials.
Read MoreiGeneration, Centennials, Zoomers — whatever you choose to call them, Gen Z is comprised digital natives that are inserting themselves into the dialogue between brand and consumer in entirely new ways. From insights into their values to the types of content that drive their purchases, here is everything you need to know about getting through to this tricky, but impactful, demographic.
Read MoreWith emerging initiatives like The 3% Movement and SheSays that are dedicated to championing female creative talent and leadership, the issue of gender inequality is slowly changing. Agencies are finally starting to address the imbalance in their upper creative ranks, and more and more women are filling senior positions in creative departments.
Read MoreJustifying marketing spend has been a challenge since the beginning of time. Do you know whether you're leaving money on the table with your content marketing plan, hemorrhaging your budget, or missing potential revenue?
Read MoreWhen it comes to seasonal marketing, discounts and special offers aren’t anything new. It’s important to acknowledge the sentiments that spring embodies, like hopefulness, rejuvenation, wellbeing, environmental sustainability, and cleanliness. Leveraging these overarching themes will help guide your spring marketing to success.
Read MoreLove is in the air — and on the Internet.
As a holiday centered around spending money for your significant others, Valentine’s Day presents a distinct opportunity for brands to reap profits. Pinterest boards reign supreme as people scour the internet for the perfect gift, Instagram wins over fans with fun contests and branded hashtags, and Twitter sees brands publicizing witty retorts.
Read MoreEach year since 1999, Pantone has carefully analyzed trends, technology, and real world events to arrive at a single color they dub the Color of the Year. Pantone views this annual color selection, “an educational program that is intended to highlight the relationship between what is taking place in our global culture and how it manifests itself in color.”
Read MoreClaiming an ad spot during the Super Bowl used to be the pinnacle of marketing prestige. But in an era of ever-decreasing Super Bowl television viewership and omnipresent digital disruptions, the most successful campaigns are breaking ground off the TV screen as well. Most viewers don’t give one medium their undivided attention and instead have one eye on the TV, the other on their smartphones.
Read MoreSEO is a three-letter enigma that every modern-day marketer is still trying to solve.
You’ve probably heard this acronym circulating all around the marketing space. If you’re overwhelmed by the amount of information out there about SEO, you’re not alone. In fact, when you search for “SEO tactics” on Google, you’ll be bombarded with over 18 million results.
Read MoreWith all the buzz surrounding the digital transformation, it’s all too easy to focus on emerging technologies and tools. However, your mindset is just as important, if not, more important, than any of these tangible assets. Whereas traditional marketing was solely focused on making a profit, modern marketing needs to focus on delivering value to customers in order to achieve success.
Read MoreGood copy produces great results. It leads to high conversion rates, an attractive return on investment, and a growing amount of referrals. But most of all, it gets your message across and rouses your audience to take action.
In this article, we will cover 7 key elements of website copy that will ultimately turn your prospects into paying customers.
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