With emerging initiatives like The 3% Movement and SheSays that are dedicated to championing female creative talent and leadership, the issue of gender inequality is slowly changing. Agencies are finally starting to address the imbalance in their upper creative ranks, and more and more women are filling senior positions in creative departments.
Read MoreJustifying marketing spend has been a challenge since the beginning of time. Do you know whether you're leaving money on the table with your content marketing plan, hemorrhaging your budget, or missing potential revenue?
Read MoreThe visual trends of 2020 see the influence of technology and implications of AI spilling into traditional forms of art and design. We will see a predominance of motion, line art, gradients, and liquid abstraction, and the minimalist design trend of previous years will continue to manifest itself through muted colors and simplistic illustrations.
Read MoreWhen it comes to seasonal marketing, discounts and special offers aren’t anything new. It’s important to acknowledge the sentiments that spring embodies, like hopefulness, rejuvenation, wellbeing, environmental sustainability, and cleanliness. Leveraging these overarching themes will help guide your spring marketing to success.
Read MoreLove is in the air — and on the Internet.
As a holiday centered around spending money for your significant others, Valentine’s Day presents a distinct opportunity for brands to reap profits. Pinterest boards reign supreme as people scour the internet for the perfect gift, Instagram wins over fans with fun contests and branded hashtags, and Twitter sees brands publicizing witty retorts.
Read MoreEach year since 1999, Pantone has carefully analyzed trends, technology, and real world events to arrive at a single color they dub the Color of the Year. Pantone views this annual color selection, “an educational program that is intended to highlight the relationship between what is taking place in our global culture and how it manifests itself in color.”
Read MoreClaiming an ad spot during the Super Bowl used to be the pinnacle of marketing prestige. But in an era of ever-decreasing Super Bowl television viewership and omnipresent digital disruptions, the most successful campaigns are breaking ground off the TV screen as well. Most viewers don’t give one medium their undivided attention and instead have one eye on the TV, the other on their smartphones.
Read MoreSEO is a three-letter enigma that every modern-day marketer is still trying to solve.
You’ve probably heard this acronym circulating all around the marketing space. If you’re overwhelmed by the amount of information out there about SEO, you’re not alone. In fact, when you search for “SEO tactics” on Google, you’ll be bombarded with over 18 million results.
Read MoreWith all the buzz surrounding the digital transformation, it’s all too easy to focus on emerging technologies and tools. However, your mindset is just as important, if not, more important, than any of these tangible assets. Whereas traditional marketing was solely focused on making a profit, modern marketing needs to focus on delivering value to customers in order to achieve success.
Read MoreGood copy produces great results. It leads to high conversion rates, an attractive return on investment, and a growing amount of referrals. But most of all, it gets your message across and rouses your audience to take action.
In this article, we will cover 7 key elements of website copy that will ultimately turn your prospects into paying customers.
Read MoreAttracting targeted customers online today is the difference between a successful business and a failed one. In our evolving digital world, best practices shift rapidly and existing technologies become smarter and increasingly sophisticated. New features and functions become available every day, making it seemingly impossible for manufacturers and businesses to keep up with this frenzied pace. In order to cater to shrinking screens — and shrinking attention spans — you should make sure you are capitalizing on all that digital marketing has to offer.
Read MoreIn the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.
Read MoreSharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.
Read MoreRapid digital and technological change sets the bar high for modern marketers. With an ever-increasing number of platforms and ever-more highly-targetable, identity-based audiences, keeping up with marketing trends is an absolute must.
As 2020 inches closer, let's take a look at which marketing trends are cropping up, as well as which ones will continue to evolve.
Read MoreVisual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.
Read MoreOne of the most powerful attributes of any consumer product is its online brand and identity. Everyone is a consumer to some degree and the majority of us get our information from some form of online media. As a marketer for a consumer brand, it is your responsibility to create and iterate on a sustainable content marketing strategy.
We all know that content is king, queen, prince, duke, and every other ruler in the marketing castle. Yet, we sometimes lack the realization that the power of content, regardless of quality, is useless if it is not seen in the first place.
Read MoreIt’s the holiday shopping season, which only means one thing: Cue the sea of holiday-themed advertising and promotions filling your inbox and social media feed. For small and large businesses alike, the holidays are a monumental time to increase brand awareness and sales. Having a prominent online marketing presence — whether you’re a retail brand or not — will help engage your audience and get them in the spirit of the season. Here’s a rundown of how your marketing can give you the upper hand this holiday season.
Read MoreTraditionally, consumer goods market themselves. We live in an age where product packaging is essentially a science, where innovative designs lure consumers in, and where hundreds of items perfectly positioned on shelves vie for your attention. But in our evolving digital world - where an astounding 30,000 new consumer goods hit the market every year - social media is a necessary tool for CPG companies to drive brand awareness of their products.
Read MoreSocial media may be a marketing powerhouse, but from a business perspective, it might also make you want to pull your hair out.
In this article, we will touch on some ways your company can drive brand awareness through social media marketing. This will be essential knowledge to help you create content that resonates with your consumers.
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