While it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.

As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.

And many forward-thinking brands have taken note of this.

Digital Marketing, Social Media, Content CreationGuest UserJune 18, 2020Holiday, Fathers Day, Campaign

Pandemic Marketing: How Brands Are Applauding The Real Heroes

With the world on lockdown, attention is turning to how familiar brands are responding to the coronavirus crisis. The sentimental commercials. Ads promoting togetherness. Brands going the extra mile to help those in need.

And as purpose is put to a test, we’ve seen which companies have stepped up and which ones have missed the mark.

Digital Marketing, Social MediaGuest UserJune 15, 2020COVID-19

Social Proof: The Backbone of Marketing Success

Consider a restaurant filled with happy customers, a nightclub with a line out the door, and a viral video with millions of views. What do they all have in common?

They're living examples of social proof. Human beings are tribal by nature — we take cues from those around us to guide our actions, decisions, and purchases. Hence why the restaurant, nightclub, and video gain more popularity due to the fact that they are well-liked by society.

Social Media, Digital MarketingGuest UserJune 11, 2020Social Proof

Why "Good Enough" Won’t Suffice For Your Digital Content

The digital transformation has allowed companies to supply instantaneous communication, seamless cross-channel support, and unique customer journeys. On top of that, innovative forms of marketing have elevated digital content to a whole new level. Why, then, are some marketers still missing the mark?

Content Creation, Social MediaGuest UserJune 8, 2020Essentials, Tips and Tactics

Unlocking the Potential of Dark Social

You know the meme, viral video, or inside joke you texted to your friend? There’s actually a name for this phenomenon: dark social.

Messaging apps are now bigger than social networks — which means more people are sharing content through private channels including messaging apps, text messages, and emails. Sharing content privately is referred to as “dark” social — dark being the challenge that marketers face trying to measure the ROI and traffic of these private messages.

Memorial Day Weekend Content Round Up: Brands with Stellar Instagram Feeds

Today, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.

Hashtag Marketing And Raising Brand Awareness

Trying to stand out on a platform with 1 billion active monthly users is a difficult task — and that’s where the value of hashtags come to play. Hashtags are ingenious. They function as a way to label your content and make it discoverable for people everywhere. The right hashtag can connect you with your audience on social media, help leverage your digital identity, and create a ton of user-generated content.

But hashtag marketing is not as simple as slapping a “#” on just any word or phrase. Instead, it requires taking careful consideration of how you want to categorize and brand your content.

Social Media, Content CreationGuest UserMay 21, 2020Hashtags, Facebook, Twitter, LinkedIn, TikTok, UGC, Awareness

Inside the Social Media Algorithms of 2020

For some marketers, social media algorithms are intriguing data puzzles waiting to be solved. For others, they’re the great unknown that’s holding their content down. Put simply, algorithms are at the core of the decision-making process for social media platforms.

The purpose of algorithms largely boils down to a profit-making mechanism. Personal feeds are created by advanced software that analyzes tens of thousands of data points in order to maximize the amount of time people spend on a platform. The longer a social networking service can keep you engaging with content, the more revenue they will likely earn from advertisements.

Social Media, Digital MarketingGuest UserMay 14, 2020Algorithms, 2020, Facebook, Instagram, Twitter, Tips and Tactics

Marketing In The Age of Instagram: What You Need To Know

In 2010, Instagram came about as a simple photo-sharing platform. Now, it’s the most influential app of our generation — crawling with brands, marketers, and influencers.

In its 10 years of existence, Instagram has grown into a new sales channel for businesses and a source of income for creators, and it’s now the second most logged into social networking site for daily use after Facebook.

Social Media, Content CreationGuest UserMay 11, 2020Essentials, Tips and Tactics

Marketing Mom: Inspired Content For A Successful Campaign

Cultivating more sales this spring — with peak occasions like Mother’s Day, graduation season, and Father’s Day — is more important than ever. Return from ad spending might be lower than usual, but your brand’s continual effort will yield more sales in the back half of the year.

With cities still on stay-at-home mandates and many businesses closed, the coronavirus will impact Mother’s Day quite a bit this year.

Going Viral: Key Attributes of Viral Videos

In the world of marketing, we often see clever videos that amass hundreds of thousands of views in a matter of hours. The question at hand is, how do you turn a standard video into a viral sensation?

But making content go viral is out of the control of any marketer, no matter how savvy they may be. Rather, it’s all in the hands of consumers. Content has to be likeable, be shareable, and catch on at the right time — which is more challenging than it seems.

But making content go viral is out of the control of any marketer, no matter how savvy they may be.

The Meme As A Medium: How & When To Use Meme Marketing For Your Business

Memes have become so ingrained in modern culture, it was inevitable that brands would pick up on the trend at some point. Because they have a special way of communicating attitudes, feelings, and relevant situations, brands have tapped into their power. On social media, memes generally take the form of a static picture and oftentimes have text layered on top.

Social Media, BrandingGuest UserApril 27, 2020UGC, Meme, Trends, Celebrity, Influencer

Earth Day - Brand Activations & Social Tie-Ins

The most successful brands practice sustainability throughout the year — but if there’s any one day to take action and show appreciation for our planet, it’s Earth Day. This year, April 22nd will mark the 15th anniversary of Earth Day. Since its inception in 1970 - when people demanded an end to toxic air, water, and soil pollution - Earth Day has inspired brands to commit to sustainable practices

The Rise Of TikTok & Shareable Content

You scroll through your Instagram feed and see a video watermarked with a vibrating TikTok logo, accompanied by an upbeat remix of a popular song. Navigate to the TikTok app, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including YouTube. Known for its short-form video dance crazes, TikTok has captivated the world with its humorous and unrefined content. Despite what it seems, TikTok is not just limited to frivility and fun — from dance challenges to internet jokes to full-blown lip-syncing. It’s a hub for unapologetically wholesome content, which might be exactly what the world needs right now.

Social Media, Branding, Content Creation, Digital MarketingGuest UserApril 13, 2020TikTok, Influencer, Trends

April Fool’s Day: The Do’s & Dont’s Of Marketing Tactics

In the modern age of social media, what makes people laugh makes them share. As the one day a year where brands can play pranks on their consumers without furious backlash, April Fool’s Day presents a unique marketing opportunity. While scrolling through social media feeds and emails on April 1st, it can sometimes be hard to distinguish what is real and what is fake.

A Digital Retrospective: Eye-Catching Social Marketing Campaigns

Digital media campaigns require marketers to be able to think quickly and execute even quicker all while being hyper aware of how to constantly develop successful content that puts them ahead of the competition and in the spotlight.

When we analyzed some of the most iconic digital campaigns, we noted many similarities: a focus on safety, rewarding loyal consumers, selfies, and taking radical steps to create word-of-mouth.

Social Media, Digital Marketing, Content Creation, BrandingGuest UserMarch 26, 2020Best Practices, Campaign

A New Era of Super Bowl Marketing

Claiming an ad spot during the Super Bowl used to be the pinnacle of marketing prestige. But in an era of ever-decreasing Super Bowl television viewership and omnipresent digital disruptions, the most successful campaigns are breaking ground off the TV screen as well. Most viewers don’t give one medium their undivided attention and instead have one eye on the TV, the other on their smartphones.

Digital Marketing, Social Media, Content CreationPaul ChristianJanuary 21, 2020Super Bowl, Holiday, Trends

How to Choose the Best Hashtags for your Next Digital Marketing Campaign

In the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.

Digital Marketing, Social MediaPaul ChristianDecember 30, 2019Hashtags, Campaign, Tips and Tactics

6 Ways To Stimulate Sharing of Visual Content for Your Retail Business

Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.

Why Social Media is Essential for CPG Companies

Traditionally, consumer goods market themselves. We live in an age where product packaging is essentially a science, where innovative designs lure consumers in, and where hundreds of items perfectly positioned on shelves vie for your attention. But in our evolving digital world - where an astounding 30,000 new consumer goods hit the market every year - social media is a necessary tool for CPG companies to drive brand awareness of their products.

Social MediaPaul ChristianNovember 7, 2019CPG, Essentials, UGC

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